Federal Sources Sought notices: how small creative businesses can respond (SAM.gov guide)

What a Sources Sought notice is

It's market research. An agency describes a need and asks businesses to say whether, and how, they could meet it. It isn't a solicitation and no contract is awarded from it. Responses help the contracting officer decide how to buy, including whether there are enough capable small businesses to set the work aside for them. You'll find them on SAM.gov under Contract Opportunities, alongside RFIs, presolicitations and solicitations.

NAICS codes and size

Each notice names a NAICS code, which sets the size standard used to decide whether you count as a small business for that work (SBA size standards; Census NAICS). Creative notices often use codes such as 541810 (advertising agencies), 541820 (public relations), 541430 (graphic design) and 512110 (motion picture and video production).

What to include

Answer exactly what the notice asks, in the order it asks. Usually that means: your company details and Unique Entity ID, your size status under the named NAICS code, any socio-economic status, two or three relevant examples of past work, and a short explanation of how you would do this job. Keep within any page limit and send it to the address named in the notice before the deadline.

Registration

You need a SAM.gov entity registration before you can be awarded a federal contract, and many notices ask for your UEI. Registration is free (SAM.gov); be wary of companies charging for it.

Honest expectations

Creative and marketing work is a small share of federal notices, and responding doesn't guarantee a set-aside, an invitation or a contract. It does put you on the buyer's radar early.

Quick checklist

You have (or have started) a free SAM.gov registration
You know which NAICS codes fit your work and whether you are small under each
You answer every question in the order asked
You include 2–3 relevant past-work examples
You keep within the page limit
You submit to the named contact before the deadline

FAQ

Is a Sources Sought a contract opportunity?

Not directly. It is market research, but it can lead to a solicitation, sometimes set aside for small businesses.

Do I need a UEI to respond?

Many notices ask for one, and you need a full SAM.gov registration before any award. Registration is free.

Can you submit it for me?

No. We draft the response; you review it, make sure it is accurate and submit it yourself.

Official sources

Laws and guidance change. Check the sources above for the latest position. General information, not legal advice. For advice on your own situation, talk to a US-licensed attorney.